We help brands grow by telling the story of genes.
Genome Creative breaks down complicated scientific information into a language that resonates with the general public. We offer expertise to our clients through the development of compelling content, engaging design, and savvy marketing. Our services include:


  • Content strategy
  • Content creation
  • Content management
  • Editing
  • Fact-checking


  • Apps & Games
  • Multimedia
  • Video
  • Audio
  • Podcasts
  • Blogs


  • Social media marketing
  • Public relations
  • Advertising creation
  • Media planning
  • Event planning
  • Project management


  • Graphic design
  • Medical illustration
  • Photography
  • Art direction
  • Web design

Genome Creative’s award-winning team has worked with some of the most notable names in health care. Here’s a short list of some of our clients — past and present:


  • Ancestry DNA
  • Baby Genes
  • Bristol Myers Squibb
  • Cancer Treatment Centers of America
  • Childrens Mercy Hospital
  • City of Hope
  • Companion DX
  • Foundation Medicine
  • Genesight
  • Genome Medical
  • Genos
  • Ignyta
  • Illumina
  • Insitome
  • Invitae
  • Merck
  • Microsoft
  • Molecular Match
  • Northshore
  • Pathway Genomics
  • Trovagene
  • uBiome
  • Veritas
  • Walgreens

We believe that no one should underestimate a person’s ability to grasp complex, scientific information — especially when his or her life depends on it. That said, it’s crucial to deliver that information in a language that complements learning preferences. The Genome Creative team has created highly regarded products that do just that — including magazines, books, educational primers, websites, events, apps and games.

We have a passion for building memorable brands in the field of genomics. Why?

Because we know that personalized medicine is the future of health care. The field is rapidly advancing but a crucial part of the process — patient education — is just beginning. When consumers fully understand how personalized medicine can transform the prevention, diagnosis, and treatment of many diseases, they will be able to have informed, meaningful conversations with their health care professionals.

We feel that the key to increasing awareness is through compelling storytelling.

We rally around our client’s narrative to elevate their voice and increase credibility. We seek out partners with a shared vision of educating people around how their options are changing thanks to our increased understanding of our own DNA.

Susan McClure

  • Susan has 24 years of experience delivering first-class content and marketing strategies to her clients and creates collaborative partnerships that result in respected educational offerings for consumers.

Lena Huang

  • Lena is an accomplished journalist who has spent the past 12 years leading editorial teams for science magazines, books, websites, and apps.

Sam Solomon

  • Sam is an art director, designer, and creative consultant who loves to help find the visual voice for companies and individuals that make a difference in the world.